Yuga Labs’ CEO, Daniel Alegre adds BAYC 3575 | NFT CULTURE | NFT News | Web3 Culture

In a recent development in the NFT world, Daniel Alegre, the newly appointed CEO of Yuga Labs, has officially joined the Bored Ape Yacht Club (BAYC). This move was marked by Alegre replacing his Mutant Ape Yacht Club (MAYC) profile picture with a Bored Ape one.

The Purchase Details

Alegre purchased BAYC No. 3575, a Captain hat Bored Ape, for a 50 ETH, $90,456.00. This purchase signifies Alegre’s commitment to the Bored Ape Yacht Club and the Yuga Labs ecosystem.

As the CEO of Yuga Labs, Alegre’s acquisition of a Bored Ape is a significant event. The Bored Ape Yacht Club is Yuga Labs’ premier NFT, and Alegre’s ownership of one aligns him more closely with the company’s core product. This move could potentially influence other high-profile individuals in the industry to follow suit.

In a message to his children, Alegre introduced the new member of their family, the Bored Ape. He expressed his pride in joining the Bored Ape Yacht Club with the hashtag #ApeFollowApe, indicating his enthusiasm and support for the community.

Daniel Alegre is a well-known figure in the gaming and tech industry with a rich history of leadership roles in various companies. As of my knowledge cutoff in September 2021, Alegre was the President of Activision Blizzard, one of the largest gaming companies globally known for popular franchises like Call of Duty, World of Warcraft, and Overwatch.

Before joining Activision Blizzard, Alegre spent over a decade at Google, where he held several key leadership roles. He served as the President of Global Partnerships, where he was responsible for the company’s relationships with its global partners across various sectors, including retail, shopping, payments, travel, and more. He also served as Google’s President of Retail & Shopping and the President of the company’s Partner Business Solutions group.

Alegre has been recognized for his ability to drive strategic partnerships and growth in the companies he has worked for. His experience in the gaming industry, combined with his understanding of technology and digital trends, has positioned him as a significant player in the sector.


Daniel Alegre’s recent purchase of a Bored Ape NFT is a significant event in the NFT space. As the CEO of Yuga Labs, his decision to join the Bored Ape Yacht Club not only demonstrates his personal commitment to the project but also reinforces the value and prestige of the Bored Ape Yacht Club within the broader NFT ecosystem. It will be interesting to see how this move influences the dynamics within the Bored Ape Yacht Club and the wider NFT market.

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