Studio 54 is one of the most popular music brands. By the time Broadway Theater, which became a popular nightclub in 2020, released its own recording label, Studio 54 Music, print was now branching out into the NFT space.
Today, Studio 54 Music is releasing the Pixel 54, a multi-drop NFT campaign that offers a video game-inspired experience that recreates the iconic nightclub interior of its heyday in the ’70s and’ 80s. The campaign genesis NFT auction, Studio 54 Entrance, is being broadcast live today on SuperRare, featuring visuals by pixel artist Victor Atide և music by label artists Jitwam & TEYMORI.
“The video game is behind Jitwam, TEYMORI և Strange love (co-author of the track A-side single “Sun After Rain”), who travel to New York to help each other find ways to gain positive energy.
Studio 54 Music by press release
For years, Studio 54 has been a legendary boiler of culture. As one of the main venues for celebrating music and art, the arrival of Studio 54 Music in the NFT area is a continuation of the multi-generational legacy of the well-known brand.
One percent of the proceeds from the sale of Pixel 54 Studio 54 Entrance will go to Sound Mind Live, a charity focused on ending the mental health and mental illness stigma through the power of music. As Jitwam & TEYMORI’s “Help Yo Self” track speaks of self-love և self-help, the song provides a great soundtrack to the origins of the Pixel54 campaign.
Studio 54 Entrance also serves as a catalyst for the next three auctions, which will be broadcast live every following Friday, October 15th. The culmination of all four drops will be the full music video for “Help Yo Self” by Jitwam & TEYMORI.
For more information on the campaign and NFT collection, visit the official Studio 54 Music SuperRare page here.