For years, Blockparty remained at the forefront of NFT music innovations. Easily becoming one of the most popular digital collection platforms since 2017, NFT Power Center is now expanding its mission to empower artists, musicians and brands by partnering with Warner Music Group.
Collaborating with this major label, Blockparty will enable Warner Music artists to be among the first creators to have access to their state-of-the-art web3 technology. Artists will be able to use the platform’s community-focused trading platform, allowing collectors to exchange digital assets in a way that never existed before.
In 2022, Blockparty plans to completely change the NFT music ecosystem. By empowering next-generation NFT businesses, Blockarty CEO Vladislav Ginzburg says the company aims to help creators, collectors bridge the gap between the new NFT community of new audiences.
“The Blockparty was created with the community in mind, supporting the efforts of all brands, artists, creators, fans and collectors to connect with each other through NFTs,” Ginsburg told nft now. “It does not matter if you are a crypto enthusiast or the first time you hear about NFTs, our platform has been created in everyone’s mind.”
Read our full Q&A with Blockarty CEO Vladislav Ginsburg below.
What makes Blockparty different from other NFT / digital collection platforms?
Blockparty has been at the forefront of music NFTs since its inception in 2017 and its launch in early 2018. We have worked with R&B artists (Bestlife Music Festival) և Electronic (Elements Music and Art Festival) in addition to various music performances on web3. Industry conferences. Blockparty is now empowering next-generation NFT businesses to help creators’ collectors bridge the gap between the new NFT community’s audience by allowing them to connect directly with their favorite artists, brands և creators for a truly unique experience. We are also the leading developer of the NFT Protocol and its Decentralized Exchange, a community-centric trading platform that allows collectors to exchange digital assets as never before, allowing them to sell their portfolios. NFTs.
How did this WMG collaboration come about?
Blockparty և WMG was initially established in early 2021. Warner was already ahead of the curve of Web3 for their artists. After collaborating, WMG և Blockparty met with musicians for months to educate artists, answer questions, and develop a strategy for web3. Rethinking the concept of the artist և fan’s relationship has been at the forefront of these discussions. In turn, focusing on the main stories of the artists helped Blockparty build its platform to better fit the needs of the artists and their communities.
What do you think is the most interesting aspect of this partnership with WMG?
The fact that Warner Music Group is collaborating with Blockparty’s first major label is in itself very moving. But I would say that it’s really exciting for WMG artists and composers to get into Blockparty’s first decentralized exchange (DEX) early. Until now, there has been no tool that allows creators-collectors to pack their NFTs where they can combine existing NFTs to exchange, trade, or sell. Sharing the value they create for the community is an exciting opportunity.
Why should collectors and consumers pay more attention to music NFTs?
In addition to being the best musicians in the world, musicians are an incredible community builders because of their unique talent for music. Collectors and consumers need to pay attention to Music NFTs because of the engagement, relationship building, and new ways in which musicians need to be creative. What we see in this partnership is beyond our imagination at the moment, but in the end it is not beyond our reach.
Music NFTs are a great way for musicians-composers to be fairly rewarded for their work, while also allowing fans and collectors to connect directly with their favorite musicians like never before. In addition, as COVID-19 continues to delay live tours, solo concerts, NFTs provide a secure opportunity for musicians, fans, to continue to enjoy the musical experience, and to create new, unique memories together. Music NFTs are the future.
What can we expect from Blockparty x WMG in 2022?
The NFT community can look forward to artist-led releases that will tell stories of why artists are engaging with the community in this new way, what they hope to achieve with their communities, and new ways of experiencing their work. We will release the first few drops in the next 10 days.
February will mark the first joint release of WMG x Blockparty. We have been connecting musicians with visual artists to bring ideas to life. Amazing drops will be introduced each month using the various tools of the Blockpartys platform.
Learn more about the web3 tools currently available to WMG artists through the Blockparty website here.