Frost | Communication Arts

Frost, a type foundry based in Leicester, United Kingdom, explores the confluence of modular graphic design and typography—a characteristic noted by its founder Harrison Marshall. “I create a number of different modules that work together in different combinations,” he explains, “hence why my typefaces are quite ‘graphic’ in nature. I probably developed these characteristics through practicing graphic design.” Having always been familiar with creative industries through his relatives, Marshall discovered his fascination for typography when he was shown his grandfather’s printing kit, which included letter blocks from his career as a newspaper typesetter. He went on to study graphic design at University for the Creative Arts, Farnham in Farnham, United Kingdom, where he worked on branding projects with a small London design studio and explored typography and modular design systems with instructor Tom Northey. Upon graduating, he worked as a freelance designer and then with Leicester-based design agency Six, all the while developing his typography skills and eventually establishing Frost—named after his grandfather Colin Frost—where he has been commissioned by agencies including Freytag Anderson, Norgram, Pentagram and Spin. Inspired by Wim Crouwel, Armin Hofmann, and Herbert Bayer and other Bauhaus designers, Marshall hopes to underscore the importance of typography through Frost’s output. “I hope through my work I’ll continue to show people how important typography is to a brand,” he says, “not only with a quality-drawn typeface but the right typeface to capture each individual brand’s or person’s voice—and how to apply it.”

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