Responses by Manuel Tocanne, creative director, Goodkids.
Background: The website is the 2023 digital impact report for Vestiaire Collective, a retailer of secondhand designer clothes. The report highlights the clear benefits of a more circular, more sustainable fashion industry thanks to Vestiaire’s business model. It’s addressed to customers, partners and investors.
Larger picture: The site was also part of an online campaign led by Vestiaire that discusses its impact on the industry. Every part of the campaign led to the website, which also acted as a press release for the retailer.
Design core: In terms of interactivity, I’d say the panels on the homepage are the most notable elements. But the biggest work on the website was put on the content. The layout, data and graphics have been crafted in detail to be digestible by everyone and pleasant to read on digital platforms.
Favorite details: The colors, fonts and most of the layouts. To keep it simple to read hasn’t been easy work.
Challenges: Collecting every piece of information from the client and then rewriting and redesigning them for digital. Impact reports for companies are usually big PPT documents with a huge amount of content. Our biggest effort was reworking everything to make the most notable data stand out.
Time constraints: It was pretty much a two-month run: one month of design and one month of development. It has always been challenging, but we had some pretty fluid processes to make the project go fast with Vestiaire Collective.
Navigation structure: We wanted to have big chapters for the reporting with images covering for every chapter with a notable title. We also wanted to keep some elements of fashion in the design with split-screen combinations of photo and type.
Technology: The website’s structure is built on the headless CMS Kirby, which let us generate static archives. In terms of technologies, the site utilizes barba.js for page transitions, Locomotive Scroll for scrolling and interactions, and a bit of Chart.js for graphics.
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