Active Theory | Communication Arts



Responses by Michael Modena, interactive director and cofounder; and Andy Thelander, creative director and cofounder, Active Theory.

Background: Our newest site is meant to be a more artistic representation of the way we enjoy working with technology. Our portfolio represents our identity and genuine love for the work we do.

Larger picture: We’re pushing more into installation work for 2024, so you can see that being promoted a bit more. Our social content reflects this by displaying our work as a projection on the wall.

Time constraints: The website came together quite quickly—two months from start to finish, with polish taking about 80 percent of the duration.

Navigation structure: We wanted something simple—a link to our work and how to contact us. We went with a pillbox that reacts with scroll velocity.

Special navigational features: AI chat integration moves around our portfolio, suggesting projects with prompts like “Show me a fun project” or “Have you done any projects for crypto clients?”

Technology: The core technology is WebGL via JavaScript. We’ve moved away from object-oriented code recently to a state-based, functionally programmed type of JavaScript within our framework that allows us to take a pretty straightforward approach to build experiences like this.

Special technical features: The colored tubes that spawn from your mouse or touch at the top and bottom of the site are networked with other users who are actively on the site. You can see each other’s movements.

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